In order to help the company where I work come up with a data strategy that would bring in more customers, a data consultant firm was hired. The decision to hire the company came from my supervisor, who got the idea from me. Since the boss of the entire company liked the idea, he decided to give my supervisor a raise, my supervisor gave me a raise as well. I was hoping that I would get a promotion to go along with it, but I guess we can’t always get what we want. The firm had some pretty good ideas to make changes that would bring in customers.

The new plans created by the company were rolled out immediately, as the company where I worked wanted to have better financial data than the previous year to please the stock holders. The company had gone public a few years ago, and since then it has been working harder than ever to make sure that the market price is as high as possible. In a way, the added pressure of being a publicly traded company has made things harder for us at the company, but has also given the company as a whole a bit more drive and initiative.

The results of the plan created by the consultation company were outstanding. Not only did the company have better numbers than the previous year, but it was able to bring in triple the amount of customers. It was a great time for us, because everyone at the company was able to gain more from the additional customers that were brought in. We all received increases in our pay and were even given bonuses during the holiday season, which is something that has never happened before. I hope that next year’s numbers are even better.